Understanding the determinants of digital shopping features: The role of promo code on customer behavioral intention

Understanding the determinants of digital shopping features: The role of promo code on customer behavioral intention

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This paper empirically identifies the predictors tillman 750m influencing the use of promo code in Jordan.This research extended TAM and TBP models with perceived enjoyment and brand image in the context of digital shopping features.The study utilized 379 surveys distributed in Jordan and analyzed the data using SEM.

Findings of this study confirmed the proposed model, where brand image, perceived enjoyment, perceived behavior control and social influence significantly predict customers behavioral intention to use promo code with an R2 = 59%.The model of this study also supported the role of perceived ease of use and social influence in predicting brand image.Discussion flexcon reverse osmosis water storage tank and conclusion are depicted at the end of this paper.